With responsive website design, your website (and its pages) can adapt and deliver the best experience to users, whether they’re on their desktop, laptop, tablet, or smartphone. For that to happen, though, your website needs a responsive design.

What is responsive web design?

Responsive web design describes a web design approach that allows websites and pages to render (or display) on all devices and screen sizes by automatically adapting to the screen, whether it’s a desktop, laptop, tablet, or smartphone.

How does responsive web design work?

Responsive web design works through Cascading Style Sheets (CSS), using various settings to serve different style properties depending on the screen size, orientation, resolution, color capability, and other characteristics of the user’s device. A few examples of CSS properties related to responsive web design include the viewport and media queries.

Why responsive web design matters to web designers and business owners

Responsive web design relieves web designers, user interface designers, and web developers from working day and night creating websites for every single different device in existence. It also makes the lives of business owners, marketers, and advertisers easier.

Here are a few benefits:

  • One site for every device: Whether viewed on a 27-inch iMac with a wireless connection or from the screen of your Android phone, the website will be configured for the user’s optimal viewing pleasure.
  • Optimal design for the device: With the responsive web design approach, all images, fonts, and other HTML elements will be scaled appropriately, maximizing whatever screen size the user has.
  • No need for redirects: Other options towards designing for multiple devices require the use of redirects to send the user to the appropriate version of a web page. Without the need for redirects, the user can access the content he wants to look at, as quickly as possible.

Responsive web design is also effective from a price standpoint. It’s also easier for you to manage because it’s one site versus two. You don’t have to make changes twice. Instead, you can work from and update a single website.